Be Different
LCDL‘s 5th Anniversary New Year Gift (2022)
To mark LCDL’s 5th anniversary (2022), we created a special New Year gift to celebrate every unique individual — Be different. Be brave. Be yourself.
Packaged in a bubble mailer for both protection and simplicity, the set includes a desk calendar, pocket notepad, and a letterpress fridge magnet.
To create an unusually slim desk calendar, we overcame production hurdles. The “scraps” from trimming were transformed into a notepad — reminding us that even offcuts can take center stage.
A small gesture that reflects our belief in difference and quiet equality.
2022年，为庆祝LCDL五周年，我们设计了一份特别的新年礼，希望送给每一位独特的你——Be different，勇敢做自己！礼物外包装使用气泡袋，一体成型，方便寄送。内容包括台历、便签本和letterpress冰箱贴。为了实现细长条的“台”历设计，我们克服了工艺限制，甚至将原本要被裁掉的纸张“边角料”制作成便签本——边角也可以成为主角。
这是一次关于“不同”与“平等”的设计探索，也是一份对每一个“独特”的温柔回应。
这是一次关于“不同”与“平等”的设计探索，也是一份对每一个“独特”的温柔回应。
