Win Together
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共鸣 品牌周边
Mingshi Fund is one of the earliest hedge funds in China and among the first quantitative private equity firms to reach the 10-billion RMB scale. As a leading player in quantitative investment, Mingshi has consistently sought to convey a professional and reliable brand image to its employees and partners.
Under the theme “Resonance · Win Together”, we designed a set of corporate gift packaging. Visually, the brand logo was extended into layered depth lines, symbolizing sound waves, resonance, and shared values. Within a unified outer package, two editions (A and B) were created to flexibly serve multiple scenarios including business engagement, employee onboarding, and campus recruitment. The outer box adopts an innovative fold-out structure that creates a strong sense of ceremony when opened, while folding down to nearly half its size for easier shipping and reduced costs.
In execution, the team used repeated Pantone calibration to ensure consistent brand colors across more than ten types of items in diverse materials, reinforcing visual identity. This project not only enhanced brand recognition across multiple contexts but also broke away from the traditionally rigid image of financial-industry corporate gifts, delivering an innovative structural and visual expression that balances professionalism with creativity.
鸣石基金是中国最早的对冲基金之一，率先进入百亿规模的量化私募行列。作为国内量化投资的头部企业，鸣石始终致力于将专业与稳健的品牌形象传递给员工与合作伙伴。基于“共鸣 Win Together”主题，我们为其打造了一套公关礼品包装。视觉上以品牌Logo延展成层叠纵深的线条，象征声波共振与价值同频；在统一外包装下设置AB版，灵活适用于商务公关、员工入职、校招活动等多元场景。外包装采用对开折叠结构，展开时仪式感强，适合商务交流；折叠后体积缩小近一半，便于邮寄与成本控制。
在执行上，团队利用Pantone色卡反复校准，确保十余种不同材质物料在色彩上的高度统一，强化整体识别度。该项目不仅在多元场景中提升了品牌认同，也突破了金融行业公关礼品一贯的沉闷印象，在结构与视觉层面实现了兼具专业与创意的创新表达。
Design and Production: LCDL
Client: Mingshi Investment
Client Type: Finance
Project Date: 2023-2024
Client: Mingshi Investment
Client Type: Finance
Project Date: 2023-2024
