Win Together

Mingshi Fund is one of the earliest hedge funds in China and among the first quantitative private equity firms to reach the 10-billion RMB scale. As a leading player in quantitative investment, Mingshi has consistently sought to convey a professional and reliable brand image to its employees and partners.

Under the theme "Resonance · Win Together", we designed a set of corporate gift packaging. Visually, the brand logo was extended into layered depth lines, symbolizing sound waves, resonance, and shared values. Within a unified outer package, two editions (A and B) were created to flexibly serve multiple scenarios including business engagement, employee onboarding, and campus recruitment. The outer box adopts an innovative fold-out structure that creates a strong sense of ceremony when opened, while folding down to nearly half its size for easier shipping and reduced costs.

In execution, the team used repeated Pantone calibration to ensure consistent brand colors across more than ten types of items in diverse materials, reinforcing visual identity. This project not only enhanced brand recognition across multiple contexts but also broke away from the traditionally rigid image of financial-industry corporate gifts, delivering an innovative structural and visual expression that balances professionalism with creativity.

Design and Production: LCDL
Client: Mingshi Investment
type of client: Quantitative Finance
Project Date: 2023-2024