Blue 2023 Love of Mingshi gift boxes with lettering and yellow geometric graphics.

The Love of Mingshi

The Love of Mingshi is Mingshi's annual charitable Mid-Autumn Festival gift box brand. This initiative aims to merge social welfare with Mingshi's brand values, conveying Mid-Autumn blessings through charitable means. It reflects the brand's social responsibility, enhances its image, and encourages greater public attention and support for philanthropic endeavors.
Design and Production: LCDL 
Client: Mingshi Investment
type of client: Finance
Project Date: 2023
Outer packaging and small boxes from the 2023 Love of Mingshi gift set.
Blue boxes with star and moon graphics neatly arranged.
A blue gift bag and box from the 2023 Love of Mingshi collection.
Chinese and English Love of Mingshi title graphics on a blue background.
The unfolded structure and arrangement of the 2023 Love of Mingshi boxes.
The 2023 Love of Mingshi outer box and four smaller boxes viewed from above.
Chinese and English typography for the 2023 Love of Mingshi on a blue background.

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